Marketing KPI Dashboard
Performance overview · April 2026 · Q2 YTD
ROAS
4.8×
▲ +0.6×
vs last month
Monthly Revenue
$2.4M
▲ 18.3%
MoM growth
Revenue Growth
+34%
▲ +6pts
YoY
Revenue Retention
91%
▲ +4pts
YoY cohort
EBITDA
$620K
▲ 22.1%
margin 25.8%
LTV : CAC
6.2×
▲ +0.8×
vs Q1
Revenue vs Ad Spend
More details →
Last 12 months · USD
EBITDA & Margin Trend
12-month rolling
Revenue Retention by Cohort
Year-over-year retention %
Revenue Forecast Model
Actual vs Projected · 6-month outlook
ROAS by Channel
Current month
Acquisition Funnel — Impression to Closed Won
More details →
This month · all channels combined
Campaign Performance by Source
More details →
All active and recently paused campaigns
| Campaign | Channel | Ad Spend | Revenue | ROAS | CAC | Conversions | CVR | Status |
|---|
Active Campaigns
7
1 paused
Total Ad Spend
$114.9K
This month
Total Revenue
$625.9K
All campaigns
Blended ROAS
5.4×
vs 4.8× last month
Total Conversions
1,920
+14% MoM
All Campaign Performance
Active and recently paused · April 2026
| Campaign | Channel | Ad Spend | Revenue | ROAS | CAC | Conversions | CVR | Status |
|---|
Spend vs Revenue by Campaign
Current month · USD
Spend Allocation
Share of total ad spend
Monthly Revenue
$2.4M
▲ 18.3% MoM
YTD Revenue
$9.8M
vs $7.2M last year
YoY Growth
+34%
▲ +6pts vs Q1
Avg Deal Size
$10.4K
▲ +8% MoM
Revenue per Lead
$625
▲ +12% MoM
Monthly Revenue Trend
Last 12 months · USD
Revenue by Channel
Current month mix
Revenue by Product Line
Q2 2026 YTD
MoM Revenue Growth Rate
Month-over-month %
Blended ROAS
4.8×
▲ +0.6× MoM
Total Ad Spend
$500K
April 2026
Revenue Generated
$2.4M
From paid channels
Best Channel ROAS
12.4×
Organic SEO
CPL (avg)
$130
▼ −$18 MoM
Revenue vs Ad Spend (12 months)
Monthly · USD
ROAS by Channel
Current month
Monthly ROAS Trend
Blended ROAS over 12 months
Ad Spend Breakdown
By channel · April 2026
Revenue Retention
91%
▲ +4pts YoY
Customer Churn Rate
2.8%
▼ −0.6pts MoM
Avg LTV
$64K
▲ +11% YoY
LTV : CAC
6.2×
▲ +0.8× vs Q1
Avg Contract Length
18 mo
▲ +2 mo YoY
Revenue Retention by Cohort
Year-over-year retention %
Monthly Churn Rate
Last 12 months
LTV Trend by Acquisition Year
Average customer lifetime value · USD
Retention Breakdown
By segment
Projected Revenue (May)
$2.52M
▲ +5% vs Apr
6-Month Forecast
$17.8M
May – Oct 2026
Forecast Accuracy
94.2%
Last 3 months
Annual Run Rate
$35.6M
Based on current trend
Growth Trajectory
+34%
YoY projected
Revenue Forecast Model — Actual vs Projected
6-month outlook with confidence band · USD
Spend Forecast
Projected ad spend next 6 months
ROAS Forecast
Projected blended ROAS next 6 months
Total Contacts
48,240
▲ +1,820 MoM
Active Clients
1,247
▲ +38 MoM
Pipeline Value
$4.2M
Open opportunities
Avg Sales Cycle
22 days
▼ −3 days MoM
Win Rate
39.9%
▲ +2.1pts MoM
Pipeline by Stage
Current open deals · USD
Lead Sources
This month
New Leads per Month
Last 12 months
Win Rate Trend
Last 12 months %
Active Integrations
9
All systems operational
Last Data Sync
2h ago
April 20, 2026
Data Sources
6
Paid + organic
Events Processed
2.4M
This month
Uptime
99.97%
Last 30 days
Connected Integrations
Status as of April 20, 2026
| Platform | Type | Status | Last Sync | Records Synced | Notes |
|---|